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    Depending on which naive theory consumers use, a low price can indicate either good value or low quality, whereas a high price may imply either poor value or high

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    The balance between price and quality and the psychological decision making behind it has always been a Will the quality be high when the price is so low

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    Value and Relationship Quality. If a product/service is provided that has low quality, and a high price, products have to look good,

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    One strategy might be to use a low price initially to penetrate a market and get an early foothold. At the other end of the price spectrum, a company could use a